Promoting Excellence and Trust in the Nonprofit Sector

Ethical Storytelling on Social Media from the Markkula Center for Applied Ethics

"On social media, images and hashtags can spread like wildfire. Posts that go viral are usually those that prompt a visceral reaction from users who feel moved to reshare and, in the best cases, take action based on a post. The scale, reach, and free nature of social media make it lucrative for nonprofits on tight budgets to leverage it as a platform for soliciting donations and raising awareness through storytelling."


Anita Varma, the assistant director of Social Sector Ethics, as well as Journalism & Media Ethics at the Markkula Center for Applied Ethics, recently wrote on the topic of Ethical Storytelling on Social Media. Read the full article here. 

By Jess Begue | February 13, 2020 | Best Practices , Ethics , Replication Partner
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About the Author: Jess Begue