Promoting Excellence and Trust in the Nonprofit Sector

Ethical Storytelling on Social Media from the Markkula Center for Applied Ethics

"On social media, images and hashtags can spread like wildfire. Posts that go viral are usually those that prompt a visceral reaction from users who feel moved to reshare and, in the best cases, take action based on a post. The scale, reach, and free nature of social media make it lucrative for nonprofits on tight budgets to leverage it as a platform for soliciting donations and raising awareness through storytelling."

 

Anita Varma, the assistant director of Social Sector Ethics, as well as Journalism & Media Ethics at the Markkula Center for Applied Ethics, recently wrote on the topic of Ethical Storytelling on Social Media. Read the full article here. 

By Jess Begue | February 13, 2020 | Best Practices , Ethics , Replication Partner
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About the Author: Jess Begue

Jess serves as the Marketing and Communications Assistant at Maryland Nonprofits and began in April 2019. Jess aids in making sure that all members are up-to-date on what is happening with Maryland Nonprofits and the Standards for Excellence Institute.

Jess was born and raised in Ohio and earned her B.S.B.A. from The Ohio State University in May of 2018. Before joining us at The Standards for Excellence Institute, she worked for the Ohio Democratic Party as a Digital Organizer during the 2018 midterm cycle. In her spare time, Jess enjoys spending time with her friends and exploring everything that Baltimore has to offer.